Skip to content

Extra 10% off everything

Open the mobile menu

About Us | Award-Winning Independent Fashion Retailer

Julian and Rhona Blades

The Beginning

In 1984 husband and wife Julian and Rhona Blades opened the doors of their first womenswear store in Jesmond, a leafy suburb of Newcastle upon Tyne. They had one aim; to bring a new, intelligent offering of womenswear to the North East of England. The store became an instant success and it wasn’t long before the word spread, with demand necessitating the launch of Jules B for men in the neighbouring premises.

Though Julian and Rhona had no previous experience in running their own business, they had plenty of ambition and a great eye for product. As a head lecturer in fashion design, Rhona had a natural ability to seek out and discover unique and exclusive clothing ranges, while Julian’s experience as a self-employed fashion agent - and a family heritage in tailoring that goes back over five generations - gave him expert knowledge of retail operations and a flair for the careful curation of products that would satisfy and reward the tastes of Jules B customers. Together, the Blades have an unwavering passion to deliver the very best clothing and accessories for men and women, with each and every product showcasing individual style and integrity.

Since 2008 Jules B has been a multi-channel ‘Bricks and Clicks’ operation, and now has four boutique stores across the North of England, as well as a successful online store that sells to locations all over the world. With a head office in the heart of Newcastle Upon Tyne, Jules B remains committed to providing only the best fashion to the North of England and beyond. The launch of the Jules B app came in 2016 for a quicker browsing experience and allows us to run app specific promotions and push notifications.

Jules B Online Launch

Jules B Awards


At Jules B, we pride ourselves on going to extreme lengths to discover and acquire new and exciting products. It is our dedication to this goal that has brought us success and national recognition in the industry. We are proud to be the winners of some of the industry’s top accolades, including Drapers ‘Best Independent Fashion Retailer in Britain’ on three occasions. In 2018, Julian and Rhona were also honoured with the prestigious Drapers Independents ‘Lifetime Achievement Award’, for services to the industry.

Our Stores

Our Jules B stores have been dressing the stylish men and women of the North of England for over 30 years. The award-winning destination stores provide the perfect backdrop to exclusive designer ranges — a harmonious mix of established big name brands and up-and-coming stars of the future. Find your nearest Jules B store here.

Jules B Stores

Follow Us

Keep up to date and to be the first to know about our competitions, special offers, new arrivals and more!

Join our growing online community by following us.

Instagram: @julesb


Twitter: @julesbonline



Company Name: Jules B Limited
Registered Address: Yellow Brick House, Back New Bridge Street, Newcastle upon Tyne, United Kingdom, NE1 2TY
Email Address:
Company Registration Number: 
VAT number:
GB 206 2770 28