With James Bay chosen as the recipient of the 2015 Brits Critics’ Choice Award on Thursday night, already the talk of next year’s Brit Awards is hotting up. Ant and Dec have already been announced as the hosts for the ceremony, whilst also this week Tracey Emin’s reworking of the prize Brits statue has been unveiled.
Since 2011, the trophy has been redesigned by a host of British creatives, from Vivienne Westwood (2011) to Peter Blake (2012), Damien Hirst (2013) and Philip Tracey (2014). Each artist has put their own signature stamp on the award, and next year’s prize proved no different. Max Lousada, the Brits chairman, said “Tracey’s design is characteristically bold, brilliant, colourful and inventive – everything the Brits stands for. We’re honoured to work with her and delighted to be able to celebrate the achievements of the Brit Awards winners with such a unique and special trophy.”
Covering the body of the prize in her unmistakable handwriting, the award reads ‘Congratulations on your talent, on your life, on everything you give to others. Thank You.’ Finished in a block neutral colour with a patchwork rosette to the reverse and ribbons to the back, the statue aptly sums up Emin’s previous artworks.