Last week, we opened up the doors of our ladies store in the leafy suburb of Jesmond to a selection of north east based fashion bloggers to peruse the latest collections for the autumn/winter ’15 season. Welcoming the girls with a tall glass of bubbly and cupcakes, we let them take a look at the store, take photos and check out some of the new brands our buyers have introduced for the cold winter months. With a lot of the bloggers taking their first steps into the store we were delighted to give them an exclusive look at what the new season has to offer
With new brands making their debut within the Jules B roster, we thought it would be a great opportunity to introduce the bloggers to our womenswear buyer and in-house stylist, Haley Blades. Talking through Bobbl and Charlotte Simone creating contemporary twists on classic winter scarves and bobbled beanie hats and new collections from celebrity favourites such as Kenzo, Vivienne Westwood and Gestuz.
With classic tailored pieces from the Paul Smith Black collection to bold, angular striped knitwear from Kenzo, Jules B has all you need to create the perfect capsule wardrobe for the new season. We’re also championing to-die-for jeans from Paige Denim with a range of new styles arriving designed perfectly for each individual fit to create that iconic never-ending leg look.
We even noticed some of our key trends for the new season popping up in the outfits worn by our bloggers with pops of Orange featuring predominantly in our footwear from United Nude, bobble hats from Yves Solomon and tailored outerwear from Paul Smith.
Giving insight into the buying and styling process, Haley Blades talked about how we find the brands we stock, the ethos behind the labels and how each piece can be paired effortlessly with another to create the perfect look.
To read more about our blogger preview head over the Clothes and Stuff or Natalie Ayse and if you find yourself in Jesmond this weekend why not pop in to one of our stores and peruse our new season stock, or head over to JulesB.co.uk.