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  • Blog Designers To Know

    Designers To Know: Eton

    With a prestigious history in shirt making, Eton create traditional and innovative men’s shirting with the modern gent at the forefront of the design process. Ranging from cutaway, button down and sharp tab collars…

  • Blog

    Eton: New Brand Concept

    “We have reinvented ourselves, so that you can reinvent your style everyday.” The iconic menswear brand founded in Sweden 1928, boasts traditional tailoring and mastery. Renowned for their classic shirts and respected…

  • Blog

    The Eton Shirt: A History

    Last year quality Swedish clothing company, Eton, opened their first London flagship store in the heart of up-market Mayfair. The swanky looking store however, is a result of some very humble…

  • Blog

    Eton Made To Measure Event

    It is our pleasure to inform you that between Monday 8th April & Saturday 13th April, we are holding a special Eton Made to Measure Shirt Event at our Menswear stores.…

  • Blog

    Brand Focus | Eton

    Founded in 1928 in the Swedish hamlet of Ganghester, the family-run Eton brand has had a long history of being proud shirt makers. Eton clothing use the best raw materials and…