This week at Jules B we are excited to announce the arrival of the international high-end footwear designer, Stuart Weitzman. Celebrated for his use of unique materials and attention to detail; for 25 years Stuart has crafted shoes that “caress, adorn and adore a woman’s foot – shoes that ignite her imagination, making her feel glamorous.”
In celebration of the 20 years he has dedicated to mastering his signature over-the-knee style boots, the brand have turned to a classic Kate Moss and Mario Testino partnership for a chic helping hand. Admitting it is a ‘dream casting’, advertising director David Lipman shared the idea for a film with Kate Moss strutting to These Boots Were Made for Walkin’ had in fact come to him long before they received the brief.
Maybe the years of dreaming up mood boards and themes explains the perfect outcome. Showcased at the brand’s flagship Milan store, the campaign has already gone viral, extending its reach further with the #madeforwalking.
Produced using retro sound and imagery and styled with statement shaggy furs the campaign confirms Stuart Weitzman has deeply rooted stylish appeal. Perfectly showcasing the brand’s vision that “no matter how high the heel, you can walk in it all day and dance all night”, Kate Moss is filmed choosing to continue her journey by foot rather than sit in traffic. Now, to be a more comfortable mode of transport than a chauffeur driven car, these are an essential purchase!
Showcasing five different styles, the boots achieve their head-turning status on the London streets from eccentric transvestite beauticians to young school girls, and even prove more interesting for a kissing couple. Undeniably her sought-after status is a great advantage, but the confident strut, that is all down to the boots.
Notoriously reserved with Kate Moss not only fronting the campaign but speaking too, (even if she did have a body double, it is the boots that are made for walking after all) Sam Weitzman is definitely a brand that has attitude and status to continue making a mark in the luxury footwear industry this season.
Prepare room in your shoe collection and shop the styles with Jules B soon.