New to Jules B for the autumn/winter ’17 season, SOREL footwear has taken the streets by storm with their practical-meets-fashionable footwear. Re-inventing the hiker boot look with contemporary colours and modern detailing, each pair is designed to tackle the elements whilst remaining versatile enough to team with everything from your favourite throw-on jeans to your office attire. We wanted to find out more about the inspiration behind the look and the label’s ever-growing and unwaveringly loyal fan-base. Find out more in our interview below.
Who is the SOREL customer?
She is bold, relentless and a true icon for feminine strength. Afraid of nothing and built for anything, our girl is ready to make her mark. She is in perpetual motion, always moving forward in pursuit of perfection, just like the SOREL brand itself. She is a visionary, warrior, influencer, she’s fearless, purposeful, tenacious, passionate, bold, smart and innovative.
Your customers seem loyal from their first SOREL purchase, what makes them a ‘must-have’?
SOREL is a brand that prides itself on being bold, authentic, confident and spontaneous. It’s a brand that was born on the belief that style and functionality go hand in hand, and has grown in the relentless pursuit of both.
Sorel boots are a metaphor for confidence, strength, accomplishment, and empowerment. “The fearless spirit of the boot”. The boots are made to function with a premium, authentic craftsmanship. They are timeless and aspirational and we believe Sorel consumers think they are a must have for these reasons.
The brand started in the 1960’s, how has the brand and design evolved over the years and how do you maintain the same, recognisable and authentic look?
SOREL combines expert craftsmanship and of-the-moment design to create all-season footwear. Bringing a style and protection story that is authentic in the product and for the consumer: Waterproof, comfort, warmth, breathability, traction, durability.
These boots combine functionality and style perfectly. How do you achieve this?
We believe style and functionality go hand in hand, that boots should be able to conquer downpours but pair perfectly with your favourite dress. We believe that flawless construction and craftsmanship are the foundation of
We believe in season spanning collections crafted with purpose, for a purpose.
What key trends can we expect in the AW17 collection?
- Holiday Collection – This Holiday collection have cosy shearling and rose gold embellishments, with the protection and comfort of SOREL .
These wear-everywhere styles crafted in waterproof leather and suede make an effortless addition to everyday fall style. With super soft footbeds and a sporty tread they ensure an all-day comfort.
- Conquest wedge – The Conquest wedge combines rugged sensibility with urban chic, merging urban adventures to everyday errands in style and a dash of toughness.
- Cozy Explorer and Joan – The Cozy collection takes its inspiration from traditional cold-weather boots, each style brings together the comfort of a sneaker with the warmth of a boot, so the consumer can adventure whilst staying dry and without being weighed down.
What can we look forward to from SOREL in the future?
SOREL will refresh their franchises following women’s type diversifications ( Wedges, heels, boots sneakers…) and provide an all year around offering. Sorel will continue to keep is identity and DNA through bold design and statements.
Shop the full SOREL collection online and in store at Jules B.