Pitti Uomo Propriety

It’s been a huge fortnight for menswear, following the London Collection Mens event (LCM) which we gave you our round up of earlier this week in the Style File, it was time to put the collections to the test in the biggest mens fashion trade-buying event of the year, Pitti Uomo, and where a more idyllic backdrop for the fashion-action than glamourous host city, Florence in Italy. Of course, vendors came in abundance, over 1000 exhibitors presented their collections. Representing the U.K were the most quintessentially British brands from Barbour to Fred Perry (click the links to shop them now at Jules B).

However, putting the vibrant, unconventional and uncompromisingly varied collections aside (we could spend days cataloging all 1178 exhibits) what is really striking about Pitti Uomo are the attendees… 30,000 fashion moguls, all of whom are dressed impeccably. Travelling from 88 countries to experience the biggest playground for international fashion, the style-hungry spectators are the reason the event catches the eye of bloggers and fashion-followers every year. So instead of rounding off the best collections, we’re going to give you an insight into the other side of Pitti Uomo: The Street-Style Showdown.

GQ Magazine were the first to report on the air of those attending, writing a style-guide titled ‘How to Peacock like an Italian’ which is undoubtedly something you’d be in great need of if you were braving the exhibits alongside a wealth of sharp-dressing, European men who have that certain continental flair that you can only buy from a bespoke Italian tailor! We spotted rolled-up chinos with suit jackets, blazers and trainers, and the winning combination, straw hats and cigars as strict order of the day at the show. In fact, such a questionable take on the suit promoted a sort-of mafia-chic style… think New York mob, dapper dressing, all rounded off with a summer glow and slicked back hair. We’ve posted a couple of our favourite examples of this particular Pitti Uomo street-style below…

Details included sporting a pair of designer shades and dressing in a palate of light-coloured hues to protect from the sizzling Mediterranean sun. Unless teamed with white trousers, dark tones were a no-go. Brogues were brown and suit-jackets sky blue or camel and well, if you weren’t sporting headgear, then you better have a strong beard as an excuse.

The street-style notes are endless, we could post for days but we think you’ve got the picture. The Pitti man is sartorial, ankle-bearing, hat-wearing and keeping cool somewhere in a quirky linen blazer, tight-fitting yet with just enough room for a top pocket cigar. Oh and he definitely hates casual Fridays! 

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