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New & Noteworthy: Barbour by ALEXACHUNG SS21

Barbour by ALEXACHUNG is back, with an SS21 outerwear collection that draws on the iconic brand’s country roots. For the new season, inspiration has been taken from the equestrian styles in Barbour’s iconic archive at their South Shields HQ.

Reviving classic Barbour pieces and reimagining them to create modern staples for a range of occasions, the collection is as practical and functional as it is stylish. The equestrian theme can be seen throughout, with wax jackets and quilts showcasing classically British silhouettes.


“I became fixated with adding pockets to any available space on the pieces”.

Alexa Chung, Creative Director of ALEXACHUNG


This season’s jackets feature plenty of pockets, designed to allow you to leave your handbag at home. Whether you’re exploring the countryside, wandering the city or simply heading to your local park, these outerwear pieces are the perfect companion. Each one is taken from a dreamy colour palette of mist, russet and navy for a stylish, vintage-inspired look with a modern twist.

The Delia Short Quilted Jacket offers a fashionable and modern take on a classic archive piece and is Barbour by ALEXACHUNG’s first double-breasted style. The Julie Waterproof Jacket is another standout piece, a nod to the boxy silhouette of the Barbour Beacon Thornproof jacket but with an all-new graceful A-line silhouette.

The Barbour by ALEXACHUNG collection explores craftsmanship and signature detailing, offering something to elevate all your favourite ensembles. Showcasing a classically timeless range modernised for city living, each piece of outerwear from the SS21 collection beautifully balances both the masculine and feminine and the classic and modern. You’re sure to find a new jacket to fall in love with.

Explore the full Barbour by ALEXACHUNG collection

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