A true symbol of innovation, Swedish high fashion brand Hunkydory reminds us of a chic, effortless minimalism that exudes a rare timelessness in its approach to contemporary
Jules B are delighted to now be official stockists of the authentic brand for ‘cool-girl’ finesse. As indicated by the title, Hunkydory represents all meanings of serenity and composition through their garments, that should be considered as essentials in woman’s wardrobe. The brand was founded in 1996 by Ulrika and Christopher Bjercke, who have built together a timeless story that continues to channel an elegant but laid-back charm throughout their fashion lines. Hunkydory has continued grow into one of the most influential Stockholm based fashion brands to succeed as an respectable, international label. Their use of relaxed shapes and earthy tones combined with textures that follow the concept of essential quality and comfort reveal a perfect combination of understated yet unforgettable wardrobe ‘basics’ to flatter every figure.
Ulrika and Christopher, have mastered the art of casual dressing in a sophisticated, timeless form, gaining an impressive celebrity clientele. Celebrity following of the brand who’s trademark was inspired by leading visionary, David Bowie, includes style saints and classic beauties Jessica Miller, Magdalena Frackowiak, and Anna Mila Guyenz.
As shown, Hunkydory’s signature style conveys a light-hearted, feminine approach to design, through their use of a neutral tonal palette and premium quality fabrics, thus resulting in transeasonal garments that are perfect for sourcing a finishing touch that pulls together any ensemble. Lasting in its innovation and diversity, Hunkydory is the ideal label for channeling an edgy yet elegant ‘model off-duty’ aesthetic.