Milan Fashion Week Spring/Summer 2014

Closing on Monday, Milan Fashion Week showcased some of the industry’s most dominant brands with signature glitz and glamour. This season, the high fashion status of Versace, Roberto Cavalli and Dolce & Gabbana fused with quirky shows of Prada and Marni worked in harmony, marking a feeling of change and an exciting week of innovation.  Renown in the industry for shows that come with super-sexed glamour, luxurious leathers and hard hitting attitude, this year there was a welcome mix of fun and creativity; demonstrated perfectly with the 30th anniversary of Italy’s quirkiest brand Moschino.


Continuing this new approach, Missoni cleverly produced a show updating their synonymous stripes and outrageous zigzag patterns.  The show opened with an abstract sea front print, adapted in various ways the graphic became the focal point of the show. Slim ladylike skirts balanced with boxy T-shirts were a surprise addition to the house’s usual boho attitude.  Toning down, just slightly, the use of colour and pattern Missoni presented a collection that effortlessly fused old and new.

Shop the M Missoni collection at JulesB here


Inspired by a picture of her in the 90s with Axl Rose, Dontella Versace’s collection stayed true to the brand’s signature overtly-glamorous, rock chick aesthetic. Featuring heavy metal T-shirts with tour dates on the back, this was Versace’s very own rock show; even including a track dedicated to the label – Versace by Migos featuring Drake. Emerging from a giant silver medusa head, her very own polished rock-chicks walked the lime green catwalk with confidence. Adding a subtle nod to the fresh vibe of this season’s shows, contrast lightweight fabrics and pastel shades made a welcomed appearance. Yet adorned in trademark studs, chains and bandage dresses, the Versace show will always be  Milanese uber-glamour at its best.

Shop the Versace Collection at JulesB here

Giorgio Armani

Finally, closing a marathon week of shows with true elegance, Giorgio Armani upheld his regular final show slot. A polished presentation of clothing and millinery sophistication, the designer didn’t disappoint. Preferring to display his work without any distractions, Armani’s haeadwear have been a consistent feature to his shows for many seasons, but in yet another surprise for the week  the show only showcased three. Measuring at least 3ft by 3ft, what they lacked in numbers the mortar board styles more than made up for in impact. Fusing simple tailoring, with hand-painted florals and lightweight fabrics, the collection took on a feminine edge, even finished with crystals to the sheer back panels of the suits.

Shop Armani Jeans Collection at JulesB here | @JulesBOnline