In Press

Milan Fashion Week S/S 15

This season Milan has once again offered us an injection of sartorial optimism. From the dark and sexy undertones that New York and London have promised us for spring/ summer 2015 shines a refreshing light of playful, ornate and distinctively summery style.  With several poignant moments determining the success of the week, notably Jeremy Scott’s Barbie dolls, Dolce and Gabanna’s model army and Naomi Campbell walking for Emilio Pucci, this S/S 15 Milan Fashion Week has had our undivided attention.

The Key Trends


Our desires for a little sparkle and embellishment have been unearthed this season at MFW. Glitter and sparkle showcased on contemporary clean lines was the running theme at Jules B brand Versace as Donatella stripped the brand back describing it as “the fresh new Versace”. At Prada subtle embellishment was teamed with vintage-style, upholstered like fabrics as the past and the present merged effortlessly. Dolce and Gabbana’s collection was like the royalty of design with ornate Sicilian influences.

I’m a Barbie Girl

The trend on everybody lips this week has been Barbie. Whether you are a lover or a hater of the Moschino dream-land that Jeremy Scott has created, that satirical humour and playfulness might just be we are all panging for.  This season watching the Moschino show was nostalgic of opening up your toy box and lining up all your favourite Barbie dolls. Each design, each persona, each oversized accessory was perfectly reminiscent and for this alone it is impressive. Versace also embraced the doll look with pink two pieces and plastic glitter panelling. Shop the pink look now! 

Fancy Flats

Flats have been a recurring theme this fashion month as designers are opting to shock us with the understated and the mundane rather than deliver the wow-factor. The flat shoe trend emerging from MFW comes as a pleasant alternative, allowing us a little more extravagance. Dolce and Gabanna, Emporio Armani and Fausto Puglisi prove that we can still stand tall in these superior flats. Get the look with Jules B!

THAT Seventies Show

The Seventies is an era we just can’t shake and we aren’t sure we will ever want to! MaxMara brought us vintage curtain looking floral prints with neutral base tones and splashes of faded mustard, blues and pinks whilst Emilio Pucci captured the bohemian and care-free spirit that Peter Dundas’ girls embrace (namely Poppy Delevigne). Girls walked to Fleetwood Mac in looks made up of florals, ponchos and psychedelic prints.  Gucci relived it’s heyday years with echos of the bluest denim amongst white leather and boho dresses.

The Front Row

This week it was the return of the Originals as Naomi Campbell walked for Emilio Pucci, amazingly merged into the show as opposed to opening or finishing, and Linda Evangelista sat FROW at Dolce and Gabbana. Gucci girl Blake Lively stunned in a leather mustard piece at the show whilst Selena Gomez attended Jules B brand Versace. Kendall Jenner once again was the star of the week as she led Dolce and Gabbana’s fashionable army down the catwalk in a spectacular finale.

The Parties

Vogue Italia turns 50

Held at the old Conde Nast headquarters Piazza Castello 27 was the dazzling party hosted by the ever chic Editor in Chief Franca Sozzani. Karl Lagerfeld, Anna Wintour, Poppy Delevigne, Miuccia Prada and Christopher Kane were a few of the extravaganzas attendees.

The One to Watch

Jules B brand MSGM continues to grab our attention both on the catwalk and off. The bold designs by Massimo Giorgetti convey a sense of contemporary art and youth culture as well as a discreet political statement. The theme this season was freedom and escapism and so beautiful and intricate bird designs adorned many of the pieces. Each season we anticipate what might be next for the Italian brand and each season we are not disappointed.  Shop MSGM now!

You can shop designs from Versace, Armani Jeans and MSGM at the Jules B website!