McQ, a contemporary diffusion line by Alexander McQueen first launched in January 2006, showcases a youthful, relaxed, raw edge whilst staying true to its maker’s rebellious mainline. McQ is a denim-based, ready-to-wear line including menswear, womenswear, and accessories embodying an urban, young London feel. McQ has always taken inspiration from street culture, evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes.
Throughout the AW14 ready-to-wear collections, animal designs have a frequent appearance within the men’s and women’s collections. Leopard print is the main appearance among the womenswear collection whilst the men’s ready-to-wear collection has taken a more gothic approach with graphic prints and illustrations of animals and their skeletons along with many engraved prints as a main feature.