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Markus Lupfer Autumn/Winter 13 Video

In Markus Lupfer’s typically humorous and innovative style, his new autumn/winter 13 promotional video does not fail to impress.  Capturing the brands brief perfectly, directors Rose Blake and Andy Baker; renowned in their own retrospective fields of illustration and animation, successfully bring Lupfers work to life. With their collective imaginative minds they have created a unique and witty video, which sees the collaboration of high fashion with quirky animated characters.

Depicting various scenes of colourful wildlife, this playful piece sees two models; Mariso Montgomery and Kazunori Nishibiro wearing Markus Lupfer a/w 13 collection and as a result  transported to a world of mischief and fun. Blake states how the inspiration for the video came from Lupfer’s ecclectic collection, because the video dynamically portrays ‘how it feels to wear Markus’ clothes.’

Check out below for our very own hand selected pieces from the Markus Lupfer a/w13 collection now…

@JulesBOnline

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