On Monday the 17th of March, Marc Jacobs celebrated the launch of the highly anticipated and limited edition Diet Coke bottles. Attended by a large array of journalists, models and of course Marc Jacobs himself. Models wore pieces from the new Marc Jacobs collection and described how each bottle represents the different eras of the 80’s, 90’s and the 00’s. When questioned why he chose to work with Diet Coke Marc stated; “I drink Diet Coke regularly and have for many years – and I see it as an iconic brand – it’s an icon, and I’ve always enjoyed working with icons, whether it’s the Louis Vuitton icon or Mickey Mouse t-shirt.”
Marc Jacobs, 59, is one of the most powerful, highly ranked fashion designers on the planet. He has taken on the new role at Diet Coke as the Creative Director. His project is to recreate the packaging for a “colourful and cartoony” feel to the classic design of the cans. Marc describes the packaging as “whimsical, feminine” and uses his signature to stand out above the Diet Coke on the Broadway themed cans attracting fashionable audiences aware of his high status career. The newly branded small indulgence has had a Marc Jacobs makeover. The cans look exclusive and trendy as the stylish new designs will “capture the rise of female empowerment through the Eighties, Nighties and Noughties”.
The popular soft drink celebrates its 30th anniversary in Europe and so Marc has interpreted the commercial aspects of the iconic ‘hunk’ advert as he strips off for the pin up style ad showing off his tattoo covered-physique. The promotional video involves Marc Jacobs in a playful photo booth attracting 3 women wanting to join him in his Diet coke experience.
One of the iconic ‘hunk’ Diet coke adverts:
In his SS13 collection he follows the current trends such as cropped jeans, bold prints and the colour white then adds his own unique touch. Check out Marc by Marc Jacobs, Marc by Marc Jacobs accessories and Marc by Marc Jacobs watches collection on the Jules B website today.