In Press

Luxe Magazine Mar/Apr 2010 | TREND WATCH


Event season is upon us and it’s reassuring to see the stars of the silver screen pulling out all the stops when it comes to dressing for the occasion. If there’s one place we still want to see the drama and decadence of old-school Hollywood – it’s the red carpet. You may not be up for an Academy Award this year but very soon there will be weddings, the races and summer parties to consider and when you’re choosing your dress, the question you need to ask yourself above all others is – long or short? Whichever way you go, a key addition to the look that works on both options is the luxe boyfriend-style blazer. The impressive Haiston sequin boyfriend blazer, pictured, works perfectly. Simply throw it on over your elegant evening gown or cute cocktail dress and you’re instantly on.trend. This season we are seeing more maxi-dresses and floor sweeping numbers than ever before – try Hoss lntropia for a bright and beautiful selection. Alternatively, a flirty mini-dress in jewel colours or a vibrant print will inject some much needed colour into the mix as the seasons change. Elsewhere we hail the extravagance of embellishment. It promises to be a huge trend for summer and Milly stands out with a knock-out collection of pretty dresses finished with delicate chains, studs and bejewelled trims.


Sadly, 2010 will be remembered as the year the fashion world lost one if it’s brightest and boldest stars. Alexander McQueen rose from East end cabbie’s son to the dizzying heights of couture – becoming the enfant terrible of the international fashion scene along the way. His death was a shock to the system to those who knew him and as the rest of the world mourned, one big question remained . will the show go on? Quite literally. The final collection created by the designer was shown during Paris Fashion Week. But what for the future of the McQueen legacy? PPR, the French luxury group with a controlling stake in the designer’s companies insist that his trademark will live on. Which is good news for his devoted followers who want to see his unique and brilliant vision live on through clothes which are more works of art than fashion for fashion’s sake. The talk of London Fashion Week was whether this pledge extended to the McQ diffusion range. This is the third season Jules B has carried the McQ line and good news for the fashion-savvy of the region is that it will be business as usual for the team behind the brand that’s brought the legendary McQueen tailoring and feminine silhouettes (with a heavy dose of attitude) to the mainstream. McQ spring/summer collection in-store and online now at Jules B.

1 Comment

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    July 11, 2011 at 10:41 am

    lol. that is a great idea! 😀

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