If London is the home of provocative, industry-leading and progressive fashion then this season we are playing it cooler than ever. Casual-luxe appears to be the new shock factor and this extends to the front row and the after parties as well as on the catwalk. After Chanel switched from Parisian spectacle to ‘Supermarket Sweep’ at Paris last season it’s clear that designers are seeking to inject a sense of normality or at least ease into their collections. Practicality and functionality steal the lime-light as journalists and fashion personalities breathe a sigh of relief whist sat on the front bench in their Nikes and flats.
The Key Trends
With the surprising amounts of darker hues emerging from New York and London it come as no shock that the tough-luxe look is set to be huge. Leathers and heavy-weight black textures are key but be sure to soften up with prettier more feminine forms. Tom Ford, Mulberry and winner of the Elle Magazine ‘Best Young Designer’ award Dioralop demonstrate why we should all be turning to the dark side in S/S ’15. Shop the leather look at Jules B here!
Pleats have arrived on our summer 2015 wishlists in varying forms. Whilst Christopher Kane and Margaret Howell have been coveting Fortuny’s legendary Delphos pleats, embracing uniformity and classicism, Peter Pilotto expresses the trend with a more contemporary effort featuring large structured pleating and stunning digital print work.
2014 has very much been the year of the trainer. It is as socially acceptable and on-trend to wear your new Nikes to a party with that skater dress or out shopping teamed with a wrap skirt as it to wear them to the gym. The ‘kicks’ trend is set to get even bigger in S/S ’15 with comfortable footwear at the forefront of this season’s ideology. Prepare to embrace chic-comfort and sports-luxe with Burberry and Temperley London. Pick up your shoe game with Jules B this season!
Free the Nipple
This season’s biggest and bravest trend is coinciding with one of this years hottest topics for discussion, the ‘Free the Nipple’ equality campaign which fights against the censorship against women exposing their breasts in public and on some social media platforms. This season the dresses are designed around the nipple. It is about exposure expressed through demure and sheer materials presenting a new level of fashionable seduction. Look to Burberry, Erdem and Tom Ford for sheer inspiration. Get the look now!
The Front Row
This LFW Olivia Palermo’s unparalleled style has been noted as she graced the front rows of Burberry, Jonathan Saunders, Marchesa and Matthew Williamson. The best dressed New Yorker shows us how it is done as she donned two- three outfits per day. Kate Moss and Cara proved why they are Christopher Bailey’s ultimate Brit girls as the powerful duo shared a giggle together on the front row at Burberry.
Downing Street LFW Reception
Samantha Cameron hosted the launch party for LFW S/S ’14 at No. 10 Downing Street. Some of the guests who attended the prestigious event included Anna Wintour, the Delevigne sisters, Alexa Chung, Christopher Bailey and Jules B designer Henry Holland.
Vogue House Party
Hosted by Alexandra Shulman, this Vogue house party was held at the US ambassador Matthew Barzun’s residence Winfield House. The night was in association with J Crew and was attended by fashion’s elitist who congregated to celebrate the end of another fantastic Fashion Week. Victoria Beckham looked chic wearing a drop-hem piece from her new collection as she gets set to launch her flagship store in Mayfair.
One to Watch
The Saint Martins graduate has been described by Vogue as “the ticket of London”. Thomas Tait’s penchant for clean lines and understated silhouettes makes him a big contender on the design scene. The show held at the Vinyl Factory on the 15th September pushed boundaries with an innovative painted wall installation by artist George Rousse, the artwork merged with the designers pieces as they stepped out onto the catwalk creating an exciting spectacle.