Flaunting their vibrant interpretation of a futuristic utopia, Kenzo introduces its spring / summer 2015 collection with a surge of colour and style via their show. Set within a Parisian skate park, Creative Directors Humberto Leon and Carol Lim embraced an advanced urban backdrop and avatar graphics to optimize on the modern influence behind the designs. Waves of images set against concrete blocks flashed a combination of epic nature shots, cityscapes and scenes of aeroplanes in motion. All the while, Disclosure’s edgy soundtrack synchronized with the models as they exhibited the brand’s new innovations and made their way through the show.
Humberto Leon – “We were really into this optimism for the future…It’s a future that’s very close to us, not a space age future. We wanted to think about what that meant. We’re definitely embracing technology and looking at what is our vision for the future – cleanliness, purity, the right energy and about being responsible.”
The Kenzo spring/summer ’15 campaign utilizes the ‘optimistic-future’ muse behind the designs by launching a playful representation of both the men’s and women’s ranges in a predominantly graphics-focused series of clips. The brand took on the talented workers at Toilet Paper Magazine when crafting the campaign due to their strengths when playing discrete visual tricks, and their ability to engage with an audience.
Shop the very first pieces from new spring/summer ’15 Kenzo collection at Jules B now, watch this space for more to come!