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In Press: British Vogue appoints Edward Enninful as Editor-In-Chief

Edward Enninful; a Ghanaian-born former model and stylist is to take over from Alexandra Shulman as editor-in-chief for British Vogue this August. Born in Ghana, Edward was a son of an army officer and seamstress whom moved to West London with their six children when Edward was still a toddler. Having religious parents, he had troubles getting his parents approval as they were strictly resistant to his modelling career. Despite the fact his parents were not as supportive and being known as a shy teenager, Edward was able to fulfil his dreams of leading a career in the fashion industry. Edward’s fashion career began when he was only 16 years old; being approached by a renowned stylist Simon Foxton whom offered him a modelling career, he then journeyed through the fashion industry in rapid success and acknowledgement. By 18, Edward had been made the style director for i-D magazine which led him to befriend Naomi Campbell and Kate Moss; whom still support him until this day. In 2008, Edward became a contributing editor at Italian Vogue, working closely on its black models only edition and later joined the American Vogue whilst working as a freelance stylist.

“Congratulations to @Edward_Enninful new editor of British Vogue! This is going to shake things up.” – New York Times fashion director and chief fashion critic, Vanessa Friedman wrote on twitter

 Labelled as one of the most talented and accomplished fashion editors in the world and being highly influential and well-liked in the industry, Edward was supremely prepared to take over Alexandra Shulman; the outgoing editor of British Vogue. Despite the fact there were no wide expectations of becoming the next editor-in-chief, Enninful proved a popular choice for the Vogue top job and has been warmly welcomed by fashion insiders. Instead of hiring an expected female editor, Vogue opted to appoint their first ever male editor in their well-respected 101 year history. Being an outspoken advocate for diversity in fashion, Edward showcased his visual styling background. With almost half a million Instagram followers, Edward was called an “influential figure in the communities of fashion, Hollywood and music which shape the cultural Zeitgeist”. With a praising from many faces of fashion industry, the editor has been proved to be a very talented image-maker as well as being expected to deliver some very powerful fashion imagery; all thanks him being aforward-thinking, innovative, commercially astute and a true revolutionary when it comes to his ideas on what fashion should be.

“Today history was made” – Naomi Campbell wrote on Instagram

“We need more diversity, from schools to intern-ships to memberships. That’s what I try to do.” Edward himself spoken when receiving his OBE late last year. Not only being remarkably talented with a creative mind, Edward is not afraid to be more political. In February, Edward gathered 81 leading figures from the fashion community to make a simple, yet powerful video in which they all declared: “I am an immigrant”, in response to Donald Trump’s proposed Muslim travel ban. Fashion figures are expecting some imagery to be political related in the upcoming work of the new editor-in-chief. Without a doubt, Enninful will bring more diversity to Vogue and the most exquisite fashion imagery is guaranteed; that is leaving powerful messages without forgetting the importance of capturing raw beauty.