Gant Rugger has showcased their Spring/Summer 13 collection in the form of a video campaign called Team Americano.
Team Americano is made up of a group of six menswear personalities from New York who live their lives as fashion bloggers, writers, photographers and adventurers. Composed of Sean Hotchkiss, Justin Chung, Gabe Alonso, Zeph Colombatto, Noah Emrich and Lawrence Schlossman, this group of stylish gents inspired the The Gant Rugger SS13 collection, designed by Christopher Bastin, keeping in mind how they would dress themselves whilst taking a trip to menswear epicentre Pitta Uomo.
The video lets us witness Team Americano take off onto an adventure to Pitti Uomo in Florence, setting the scene of style and tradition where American sportswear meets its Italian cousins. This beautifully shot short film follows this group on their journey of style and adventure and how they brought classic American style to the streets of Italy.
The question asked for this campaign was if these guys were to travel to Italy to document Pitti – the biggest fashion showcase for men – how would they dress? The Gant Rugger SS13 collection is the answer, capturing the American spirit of Team Americano. A collection of strong colours and traditional American sportswear all combined into a range of dressier pieces with a relaxed appeal.
Here at Jules B we have exclusive pieces from the new season Gant collection. Simply click here to view.