Frieze Art Fair: London

Between October 17th- 20th London’s Regent Park is host to the contemporary art event of the year,The Frieze Art Fair. Displaying work by over 1,000 of the world’s leading artists, now in its 11th year the fair is established as the go-to destination for anyone with an interest in the art world. Welcoming over 60,000 visitors each year, the event is a creative hub of curators, artists, collectors, gallerists and critics, as well as the general public looking upon the weekend as a cultural experience.

Starting out as Frieze Magazine the fair is produced by the publishers Amanda Sharp and Matthew Slotover  showcasing a specific focus on contemporary art and living artists. Representing today’s most innovative galleries, the event encourages viewers to engage in a variety of ways; with Projects, Talks, Films and Music. Using  a bespoke building in the space offers a lively and energetic atmosphere where everyone will find something that appeals to their creative mind. Described this year as ‘a big playground’ this is not your usual art show, here are a few  of our favourites from the eclectic mix.

Often sharing inspiration, it is no great surprise that the fashion industry have eventually supported the Frieze event. This year Alexander McQueen became the first fashion sponsor. Distinguished as a designer with strong connections to the art world, his collections are often described as works of art, for example his McQ by Alexander McQueen collection that is available at JulesB, features many eye-catching graphic prints.  He has also collaborated with the iconic Damien Hirst to create his signature Skull Scarf designs and his collections  have been displayed in museums worldwide. With catwalk shows often better described as performances, it is clear the luxury brand share Frieze London’s ‘vision in making contemporary art more accessible and engaging for the public.’

Examining this relationship as part of the event, gallerist Sadie Coles has used Alexander McQueen’s London boutiques to showcase Don Brown’s bronze sculpture Yoko XXXIII  in the women’s store and at the men’s store Jim Lambie’s Knight Time.

There is also the chance to actively get involved. Ken Okiishi‘s invites the public to help him create his Art of Paintballing commission. In an enclosed environment, with transparent walls, remote controlled robots can be seen splattering paint at their individual canvas target. The artist has said the layers of coloured paint will gradually accumulate to generate a series of abstract paintings and at the end of the weekend according to Okiishi  ‘the film will be presented in a participatory performance in the project space.’

‘An oversized VIP glass door that stands alone like a magic portal to an enchanted land – and has its own real-life bouncer.’ Likely to split opinions  on the classic ‘What is art?’ argument, Elmgreen & Dragset‘s  play with celebrity status with their installation piece But I’m on the Guestlist Too!

Or escape it all and take a rest in a giant womb!? This quirky self portrait  by Jennifer Rubell entitled Portrait of an Artist is a 24-foot-long fibreglass sculpture of the artist during her pregnancy.  After sitting for a 360 degree body scan, she then digitally carved out the womb, making it big enough so “an adult could crawl inside and rest there.” 

But if you don’t have your tickets booked for this year head to, with a mission to make all the world’s art available to everyone with an internet connection, it’s the go-to destination for a digital Frieze fair experience.

JulesB | @JulesB