German designer Nora Luther art directed this fun and innovative recipe shoot, shot by photographer Pavel Becker. The powerful images present the raw ingredients of each meal suspended mid-air as we get a glimpse of how exciting eating would be if we were able to defy gravity. Luther explains that the look of the finished recipe is up to the imagination of the viewer.
The shoot taps into the human senses as the colour and recipe combinations are so visually strong they convey a sense of what the meal would taste and smell like. It is food styling as we have never seen before.