Vivetta is an Italian clothing brand which was launched in 2008 by talented designer Vivetta Ponti. Fashion fanatics all over the world have been fascinated by the small atelier which offers designs that are the perfect fusion of girlish charm and edgy rock ‘n’ roll.
Inspired by her time working with the one and only Roberto Cavalli, Vivetta’s own designs are a fresh approach to fashion and her signature style is characterised by unconventional details on contemporary looks, with an added vintage appeal.
The whole production process takes place in Italy, ensuring Vivetta’s beautiful home country is at the heart of all her designs. Taking inspiration from her love of antiques, vintage dolls and tapestries from the sixties and seventies, Vivetta’s creations are feminine but assertive, peppering classic styles with surreal elements.
A variety of different celebrities have been spotted wearing one of Vivetta’s playful yet sophisticated designs, including Alexa Chung and Anna Dello Russo, and we can understand why they would. Vivetta has the ability to blend whimsical, vintage inspired prints with sharp tailoring for a youthful aesthetic, without compromising on quality.
Each top, skirt and dress is crafted from premium fabrics on neutral shades that are accentuated with splashes of vibrant colour for a striking effect. Designs such as the shoes with hands instead of laces, the skirt boasting a Siamese cat and the edgy swan coat: they’re all quirky, creative and fun. Vivetta’s designs promote difference and promise people that it’s okay not to take yourself too seriously, and to quite simply have fun.
Take a look at Vivetta’s wonderful collection online at Jules B or in one of our stores.
Written by Shanon O’Donovan