From pop icon to established fashion designer, Victoria Beckham has built an empire around her elegant and handsome character. Since she launched her first womenswear collection in 2008, the designer has grown in the industry to become one of the top ready-to-wear designers of today, and in 2012, a year after she was awarded Designer Brand Of The Year at the BFAs, Beckham launched her second label – Victoria by Victoria Beckham.
The ‘little’ sister line, is a wonderful representation of Victoria Beckham’s sophisticated style integrated with a youthful aesthetic. Oversize silhouettes have a beautiful drape, to echo the easy dresses from her original collections, and well-thought-out separates create a capsule wardrobe fit for the lifestyle of the modern businesswoman. Victoria Beckham oversees all production of her brand, not a common practice by celebrity designers, but her extensive history in fashion gave her the knowledge she needed so she could impart her own style into every one of her garments – it results in strong, personal collections.
“She takes conventional dresses and makes them stand out.” – Alexandra Schulman, British Vogue editor.
The mother and wife of a lime-lit family, Victoria Beckham still keeps the focus on fashion. She merges classic and contemporary pieces that adapt easily to her varied schedule – her wonderful street-style look is often present on our trend mood-boards, they are looks loved by sartorial women all over the world, including a-list peers such as Blake Lively, Eva Longoria and Gwyneth Paltrow.
This season Victoria Beckham has proved to still be on the front-line, designing for fashion vanguards, the SS17 Victoria collection blurs gender lines to bring us statement shirting and tailored flares alongside monochrome separates. Her signature dresses return in their laid-back fashion, complete with flounce hems, pin-stripe prints and elongated arms, whilst family holidays in Miami are showcased through playful palm tree embroidery and an aqueous colour palette.
We are truly thrilled be bringing to you these exciting collections from Victoria Victoria Beckham, the British designer may have left her ‘Posh’ persona back in the nineties, but she continues to design collections full of female (girl) power.