In 2019, GANT celebrates its 70th anniversary. To mark the occasion, the brand’s stylish Spring/Summer collection goes back to its roots, commemorating its preppy American Sportswear heritage. Inspiration for the range comes from the GANT’s archive, with the result being a range of cool and classic pieces updated with innovative fabrics and contemporary silhouettes for a touch of European sophistication.
Within the new-season collection we can see appearances of the GANT Diamond G symbol, which was stamped on shirts in the company’s early days as a guarantee of quality. The design team also took inspiration for their shirting from a famous photograph capturing GANT’s history, in which the sons of the brand’s founder, Bernard Gantmacher, stood outside the factory in New Haven, CT, in the 1960’s.
For SS19, GANT has continued to design timeless American Sportswear classics that will remain relevant for decades to come. Inspired by coastal living, shades of blue are a key colour in the collection, as well as energetic notes of pink and red. As spring fades to summer, sun-faded hues become a central part of the range.
This season, discover key pieces from the latest collection and you can be confident that you are investing in timeless, transitional items of clothing from the original American lifestyle brand with European sophistication.
Take a look at the new season collection from GANT online here.
To celebrate the launch of the new collection and this special anniversary for GANT, we are also offering you the chance to WIN £150 to spend on your favourite new-season items. Visit us on Instagram or Facebook before 21/04/19 to enter.