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Designers to Know: Fred Perry AW18

The iconic Fred Perry brand started with one man, his sport and a passion for being well-dressed. The first Fred Perry shirt was worn by its namesake on  and off the the tennis courts, serving him just as well as his killer forehand as he went on to not only become a three-time Wimbledon champion, but to create an instantly recognisable British label with its classic Laurel Wreath emblem.

Since 1952, the collection has grown beyond the one colour M3 shirt to incorporate the classic twin tipped polo, the sports-inspired track jacket and an extensive range of t-shirts, knitwear, outerwear, accessories and more that are perfectly suited to creating  handsome street style looks.

Fred Perry has been a part of British subcultural uniform since the 1950s and continues to be adopted by each generation as their own. The AW18 collection incorporates classic designs and the timeless streamlined silhouette to create the always stylish, much-loved look, with new colours and details for a refreshing twist.

Discover new arrivals from Fred Perry today at Jules B.

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