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Designers to Know: adidas by Stella McCartney AW18

The critically acclaimed sports performance collection adidas by Stella McCartney has been going strong for 14 years now, and with its commitment to innovation, high performance and fashion-forward styles, it’s no surprise that the collaboration remains so popular. The sportswear collection combines the practicality excellence of sportswear giant adidas with the creative flair and fresh femininity of British womenswear designer Stella McCartney to create stylish designs for several athletic disciplines including running, gym, yoga, tennis, swimming, winter sports and cycling.

Both adidas and Stella McCartney follow a strict code of ethics and place emphasis on the importance of sustainable fashion, with garments being crafted from nylon and polyester that is made from waste plastic in order to limit landfill. By turning unused materials into something more luxurious, adidas by Stella McCartney is contributing towards the creation of a truly circular, restorative system.

The very first adidas by Stella McCartney collection was born from the idea that workout clothes should be stylish. This was in response to the reality that women wear their gym gear in their everyday lives, while at home and out and about rather than only to the gym. This was a very forward-thinking premise back in 2004, and though now we see lots of brands fighting for a share of the sports-chic marketplace, adidas by Stella McCartney is always one step ahead.

Standout pieces from the AW18 collection combine adidas’ technical know-how and Stella’s unrivalled eye for design to create functional and feminine garments that are unlike anything else out there. Seamless tights are a superbly comfortable must-have and trainers from the range are super supportive and chic, while scuba-inspired studio tops can be incorporated into a woman’s everyday wardrobe. Jackets with integrated straps are a new addition, allowing a runner to sling off her jacket and wear it like a backpack. It is innovative and utility-focused design features like this that make clear what we’ve known for fourteen years: adidas by Stella McCartney collections are made up of the coolest, sleekest and most functional sportswear pieces available on the market.

Take a look at new season pieces from the adidas by Stella McCartney collection online here.

 

Discover more Adidas by Stella McCartney pieces today at Jules B.

 

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