Athleta has announced its first ever fashion collaboration with luxury lifestyle brand 10 Crosby Derek Lam. The collection aims to incorporate the best of both brands, with Lam’s minimalist aesthetic and feminine details, in combination with Athleta’s performance fabrics and fitness expertise.
“We’re excited to collaborate with partners who share Athleta’s passion for fitness and style and understand that the modern woman lives her life on-the-go,” Athleta president Nancy Green quoted in a press release.
The collection will launch in September 2015, expect fashion-forward functionality in the form of leggings, sweats, dresses, trainers, colour blocking and signature detail from Lam. This is clothing that strives to be active and makes you excited about workouts. But don’t’ worry if you can’t wait that long, the current spring/summer ’15 10 Crosby Derek Lam collection is available to buy at Jules B today.