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Demna Gvasalia: Balenciaga’s New Creative Director

After three years at Balenciaga, Alexander Wang is stepping down to focus on his eponymous label. Stepping into his shoes to take on the world renowned label, Demna Gvasalia of Vetements fame. A label that has had a popular surge in the last few years, the brand was a finalist for the prestigious LVMH prize earlier this year.

Since arriving on the fashion scene, Gvasalia has been very busy. Graduating from the Royal Academy of Fine Arts in Antwerp in 2006, he went on to design womenswear for Maison Martin Margiela from 2009-2012, worked as head designer for Louis Vuitton womenswear from 2012-2014, and now on to Balenciaga to add to an extensive CV any designer would envy.

In 2014, Vetements was launched with inspiration taken from modern culture, the internet, urban-cool and life in the city. The brands refreshing  approach to fashion has been noted, with their models often cast from Instagram and collections being revealed in other places than Fashion Week.

Gvasalia has said in the past, “Being down to earth is the new black,” a statement which perhaps contradicts his new role at Balenciagia, a brand known for its luxury Parisian style.

Perhaps surprisingly, Gvasalia will juggle his role at at his current label and Balenciaga like his predecessor, Wang, even though the latter’s hectic schedule was a reason for his departure from the label. However, we wait with baited breath to see Balenciaga’s Autumn/Winter ’16 collection, Gvasalia’s first for the brand, which will be shown in March.

For more information about Balenciaga and Gvasalia, click here.

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