Belstaff: Worship The Ground

Launching their new ‘Worship the Ground’ campaign, Belstaff have released a short film showcasing the versatility and reputation of the infamous outerwear brand. Highlighting the Trialmaster, one of the label’s most iconic and timeless jackets since it’s creation in 1955.  Worn by explorers and extreme sportsmen alike, the film features polar explorer Sir Ranulph Fiennes alongside Hollywood stuntman Riley Harper.

Iconic in his own right, there couldn’t have been a finer choice to represent the brand than Sir Ranulph Fiennes. The first man to reach both poles, cross both Antarctic and Arctic oceans, the first to circumnavigate the world along its polar axis and the youngest captain in the British Army after joining the SAS in 1965, there is no end to Fiennes list of death defying achievements.

Travelling the world as a stuntman for Hollywood stars and a renowned motorcycle enthusiast, Riley Harper has taken hits as a stunt double for some of Hollywood’s biggest names. Filmed by Rankin, the film features crisp, minimalist cinematography and bold angles to embody the brand’s ‘Worship the Ground’ campaign.

For more head to the Belstaff website, or to invest in your own Trialmaster jacket, shop Belstaff online at Jules B.