MSGM is a new brand for SS13 at Jules B and already we can’t get enough of the Italian label. The designs are quirky, unique and have created fashion frenzy with the neon colour ways and almost-but-not-quite-cute animal prints. The SS13 collection is now in store and online at Jules B and is a mix of African inspired prints and designs cut in a variety of pieces. The SS13 show was held in Milan and was presented in a mirrored room with music which hinted at the African tribal influences. Watching the video will make you feel like you were there, as it’s filmed from a guest-eye view. The collection (video below) showed cheeky panthers wrapped around white silk tops and across little sundresses which accentuate and flatter the female figure. Accessorised with headwear, sunglasses and stunning skyscraper heels, the collection very much focussed on tribal-inspired prints. Comprising a variety of shapes and fits, the Italian design house showcased their range of cutting talents effortlessly and seamlessly. From shift dresses to sundresses and palazzo pants to skimpy shorts, the range of silhouettes shown for SS13 offered the audience a range of options. A personal favourite of mine was the combination of a fitted boucle jacket and full skirt. Dress it up or dress it down, the MSGM collection is versatile in its luxe, laid-back aesthetic. The collection is not only wearable, but fun too. At Jules B we celebrate with good fashion and fresh talent, and MSGM is definitely our new go-to label for spring and summer fun. We’ll be wearing the neon silk tops (available in lime, orange and cream) for lazy spring days and the boucle jackets for evening cocktails. What will you wear your MSGM for?
And finally, a few of my favourite pieces which are all available at Jules B Online now…
White Silk Panther Top
Orange Silk Camisole
Yellow Lace Dress