It was in Barcelona, 1979 that Dutch football legend Johan Cruyff decided to develop a range of elegant sportswear that was perfectly designed for the technical footballer.
Cruyff himself was one of the famous exponents from the footballing philosophy known as ‘Total Football’. He went onto win the Ballon d’Or an impressive three times, which has only been matched by greats Michel Platini, Marco Van Basten and most recently Lionel Messi.
The emergence of his popular sportswear and his already superstar persona, kicked the brand into the fashion spotlight.
The brand began to take shape when Dutch footballers such as Bergkamp, Van Basten and Vanenburg produced some of their greatest displays on a pitch in a signature Cruyff shoe and the iconic C-flash.
Today, Cruyff Classics continue to draw inspiration from the past, using a combination of history and craftsmanship to incorporate new technologies and knowledge such as traditional methods with a classic sports style. Their confidence allows them to stay true to Johan’s vision, guaranteeing quality and authenticity.
The SS12 range features classic examples of this sport and fashion fusion, stand out pieces from the collection include the Classic Pep trainers. The Pep trainers are a new design in the form of the classic Cruyff Recopa trainer. Featuring genuine leather uppers, including patent leather panelling. The Cruyff trainers are finished with branded metallic detail to lace, tongue, out step and heel, whilst a nod to Cruyff’s glittering football career is evident through a double stripe to the out step in a Barcelona FC colourway.
Widely regarded as ‘The Total Footballer’, Cruyff is an inspiration to many in Holland and is seen as a hero across the globe – echoed through his work with the Cruyff Foundation.
The Cruyff Foundation was created in 1995 and since then, they have been supporting sports projects for children with physical, mental and sensory disabilities all across the globe. The foundation is partly supported through the sales of Cruyff Classics footwear.
Click here to browse our new season collection from Cruyff Classics.