Vivienne Westwood X ScanLAB: First Laser-scanned Photo Shoot

The Grand Dame of British fashion and designer of punk rock; Vivienne Westwood, became the first designer to create a laser-scanned photo shoot for her latest collaboration with ScanLAB. It was created with 3D advanced terrestrial laser scanners as an alternative to cameras.

Brigette Stepputtis, head of couture at Vivienne Westwood was behind the project alongside ScanLAB founder Matthew Shaw and co-founder William Trossell. The London studio used laser-technology to digitise Westwood’s statement couture gowns to produce extraordinary defined visual results.

ScanLAB specialise in large scale 3D scanning; digitising detailed spaces to a very high resolution, the method is so precise and reliable it is often used by forensics to digitise a crime scene. The process involves recording the precise position and distance of each surface, by placing a rotating laser-scanner on a tripod it reflects an infra-red laser off each surface it intercepts with, in this case, recording and digitising both the models and location to create and provide a high-resolution ‘point-cloud’ of data. However, this beautiful way of visualisation has never before been used within the fashion industry.

This is an emerging visual medium at its infancy however Shaw compares it to the early days of photography in the 1800’s, explaining the process is not instantaneous as each scan can take anything from 15 minutes to 2 hours, conversely the laser-scanner can take up to a million measurements per second with a huge range.

As the laser behaves in a very analogous way to visible light, it captures detail the human eye is exposed to, such as makeup, facial expressions, garment detailing and location, therefore an unimpeachable collection of images were produced. The final outcome effect is a series of black and white pictures showcasing Westwood’s latest statement couture gowns, the images are to be used for a London exhibition.

 You can find and buy designs by Vivienne Westwood at our website:

No Comments

Leave a Reply