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2010’s Trends to Bag in the Autumn/Winter Sale

With up to 50% off selected lines throughout the store and online we looked to our Jules B 2010’s Time Capsule to find some timeless investment pieces in our autumn/winter sale. From sport-lead athleisure to laid back 90’s grunge and the sleek Kardashian inspired look, we’ve handpicked our favourite pieces you can bag!


Defined by the combination of comfort and gym gear, the everlasting athleisure trend effortlessly pushed clothing synonymous with athletes and sports enthusiasts into the mainstream of our everyday lives to fuse them into our city strolls or casual weekend ventures. A host of world famous designers and fashion houses have presented some key athleisure pieces to incorporate them into the infamous catwalks and even haute couture shows. With key pieces being as simple as a pair of trainers, joggers, yoga pants or printed leggings, this trend is undoubtedly our go-to everyday style.

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Rag and Bone are renowned for their signature relaxed athleisure style and this jersey tee is the perfect comfort option this season. Its subtle sporty look will perfectly match your favourite joggers, yoga pants, jeans or even patterned leggings – so get shopping, because this one’s a must have!Small handbags are a great accessory for any occasion, but most importantly they’re compact enough for your relaxed athleisure looks and small carries. This Alexander Wang handbag will effortlessly inject a dose of rebellion to completely lift your classic sports-focused look and create something unique and individual. No matter where you go this bag will see you though it all!

Last but certainly not least, a good pair of neoprene trainers are the essential finishing touch to a successful athleisure look. These Kendall and Kylie trainers present a very urban aesthetic that will be a perfect match to your modern persona. Style these with anything from printed leggings through to jeans, after all, rose gold is this season’s most sought-after shade.


Known as a timeless lifestyle trend, the Boho style has been increasingly influenced by music festivals and outdoor events that are now seen throughout each summer season. Crochet tops, airy dresses, wide brim hats and lots of vibrant colourways and bohemian motifs, this trend is a must for any Coachella attendee. No boho look can be complete without a sleek pair of vintage sunglasses and embellished sandals, therefore we have selected our key pieces to enable you embrace the timeless fest-ready look.

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Airy fabrics, playful prints and flowing cuts are the pinnacle of a successful boho garment and this Rixo skirt is a perfect piece for your bohemian festival profile. The airy silk fabric welcoming the delicate star print make this skirt an effortless companion to an array of boho-inspired looks – and thanks to its timeless silhouette it can perfectly blend into your savvy party wardrobe.

Tasselled details and compact sizing are the pinnacle of festival accessories. This Rebecca Minkoff bag boasts a timeless boho design that offers durability and enough internal space for your small valuables. Throw it over your shoulder with any outfit this season and become the star of the show.

Kardashian Effect

By launching their own fashion lines, taking part in couture catwalks, being seen on the covers of fashion magazines and tabloid gossip sites, the Kardashians have become a massive influence through the decades. With Kim Kardashian being labelled as the new-age fashion icon and Kayne West as the boundary-pushing a-lister with his own label, the duo will continue to strive into the industry through their social media accounts and a representative generation of fashion followers.

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Bodycon silhouettes have dominated the classic Kardashian wardrobe. This super-sultry with a slight edge Alexander Wang dress will perfectly embrace that glamorous trend. Its stretchy fabrication will beautifully emphasise your figure and the plunging v-neck with modern lace details are what this trend is all about, so try it out because this one is sure to grab everyone’s attention.

Edgy studs and silver tones have always been a part of the infamous Kardashian style and this Alexander Wang clutch welcomes its own unique designer twist to enable you showcase the sought-after trend in your own individual way. This intricate and unique design is sure to spice up any nighttime look and make your party a whole lot better – so get shopping because this one’s a definite catch.

No highly glamorous ensemble can be complete without a pair of even more glamorous heels. Suede fabrications and block heels are one of the hottest trends of this decade therefore these Senso shoes will be the ideal finishing touch to your look – and they’re even more perfect due to their comfortable chunky heel, it’s a faultless must-have.

90’s kid

Countered by grunge revolution and musical rebellion, the 90’s era has been spotted on multiple catwalk shows, fashion influencers and celebrities throughout the decades. The everlasting retro sportswear, branded tees, boyfriend jeans and classic denim-on-denim looks still dominate our wardrobes alongside some worldly renowned a-listers. The classic distressed jean, vintage tee and retro bomber look has been dominating the street style of our century and we have selected a few key pieces you might like to add to your edgy wardrobe.

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A pair of basic black jeans are an essential in every fashionista’s wardrobe – and thanks to their timeless look and shade they will go with absolutely anything in your wardrobe. Style these super-comfortable DL1961 jeans with slogan tees, retro bomber jackets and studded boots for the ultimate contemporary grunge cool.Toga Pulla are renowned for their edgy recreation of classic Western styles and these boots in particular are the perfect blend of 90’s grunge and contemporary cool. Their intricate details and edgy buckles make-up a slightly rebellious look that will become the must-have finishing touch to your 90’s look.

Playful accessories have always dominated the 90’s and as decades passed a host of styles emerged into our mainstream to inject that essential dose of character. This BKLYN beanie hat is an excellent finishing touch to your rebellious look and it will effortlessly protect you from unpleasant weather due to its cosy wool fabrication and a fluffy pom pom.


Originally born from a desire to be different and reject the dominating skinny jeans and excessive grooming trend that had been going on through the decades, men decided to adopt a look of unkempt manliness with the help of flannel shirts and robust leather boots. Also known as a hipster trend, the style has been highly incorporated amongst a host of gents within an array of industries to represented the tatted, bearded look – which then lost its interest and was fully erased following the end of 2010’s.

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The classic flannel check shirt is an everlasting wardrobe staple in every gent’s wardrobe. Gant offers a robust collection of shirts for the manly men. The classic check pattern on a bold yet autumnal colourway will perfectly embrace the infamous lumbersexual look – just add some suspenders, large leather boots and dark-wash denim.

Classic regular fit jeans are what make the lumbersexual look work and these BOSS jeans are adorned in a universal bright blue wash to give it a timeless feel and look. With a subtle vintage appeal these jeans will look incredible over your flannel shirts.

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