Smaak Amsterdam was founded in 2010 by André Grundmann, with the intention to create an accessories brand that would produce beautiful, high-quality bags for confident women. André had started out running his own clothing and accessories store in Amsterdam, but had been disappointed by the lack of stylish, high quality women's handbags on the market. When he did find bags he loved, they were just too expensive - so he set out to design and produce his own beautifully designed collection of Smaak handbags, with a focus on affordable quality. Every Smaak bag is a luxurious accessory, crafted using the finest materials and boasting its own chic design. Smaak has grown into a popular accessories brand with outlets throughout Europe, celebrated for its timeless yet contemporary styles for the fashionable, independent woman.