Originally founded by Antonio López Moreno as a family business in
1956, the Pura López footwear line has been part of the Spanish shoe
industry for generations. In the late 1980s, after studying interior
design and fashion design in Alicante, Valencia and New York, Pura took
over as designer and refashioned the company into her eponymous Pura
López line. Bringing a blend of whimsy, fantasy, and functionality to
the table, Pura has a strong vision for women's footwear: "Shoes are
communication; they transmit the personality of who is wearing them.
› View the PURA LOPEZ range