Chie Mihara launched her shoe line in Elda, Spain, in January 2002 in order to offer women something different - designer footwear by women for women, with a priority placed on both style and comfort.
"We're mothers, workers-all of us women!" she said, "and we should have shoes that will match our needs. We want to look feminine, beautiful, attractive but without giving up comfort".
Drawing on vintage influences ranging from 1930s feminity to 1980s humour, Chie Mihara shoes began taking details from the past and reworking them to reflect contemporary aesthetics and modern fashion. Her distinctive women's footwear quickly gained a following devoted to Chie's unique approach to comfort and style.
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