Nicola and Daniela Nicolini, co-founders, followed in the footsteps of their mother. They grew up in her factory which in the 70's, was already producing top quality knitwear. In 2000 Nicola decided to design her own collection and, together with Daniela, founded She's So. The whole brand identity was present in each and every article. Each article was imagined and created with inspiration from the body "as if shapes could create themselves and the designer could just sense them". Smooth and sinuous fabrics create shot geometrics, which change according to their use. A determined aesthetic research avoids what is not necessary or redundant. The result is an idea of femininity where the dress is its frame. She's So is entirely produced in Italy.
View the SHE'S SO range below
SHE'S SO
