The story of Napapijri, whose name is the Finnish
word for the Arctic Circle, started in the early 90's, in Aosta. Green
Sport Monte Bianco spa was set up to make innovative, technical backpacks
and bags under the Napapijri label to meet the needs of demanding travellers. With a focus on style that was unique amongst purely
sporting brands and wear-ability more similar
to that of urban clothes, Napapijri clothing is a powerful new trend in the sporting and fashion sector.