We have launched our very own menswear line, working with a handful of the best-in-the-business bespoke Italian artisan manufacturers. Jules B the brand, shirts, knits, suits and outer jackets and coats blend in with and complement the ranges already sold.Prices are comparable to the other labels we stock, the designs carry some very unique details "and of course you can't buy them everywhere", says owner Julian Blades, who is married to Rhona, explaining how the strength of the business has been built on quality and integrity. "Men's fashion is rather homogenised these days, with brands over-supplying the market and becoming accessible to everybody. Our customers pick out what they want on the rails by the cut and the quality of the fabric rather than by the label," he says.

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