The story of premium denim
is one that is intricately intertwined with the launch of
7 For All Mankind
in Los Angeles,
California
in the Fall of 2000. 7 For All Mankind was the first company
to truly bring premium denim to scale, marking Los Angeles,
California as denims’ venerable center for research
and development worldwide changing the landscape of denim
forever.The
brand, famously dubbed “Sevens” by fashion
editors and stylists, grew to fame in no small part because
it became an instant favorite among Hollywood’s elite.
7 For All Mankind jeans continue to rank as a preferred jean
among Hollywood’s leading ladies such as Angelina Joile,
Cameron Diaz, Jennifer Garner and Liv Tyler. Male celebrities
such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became
fan’s of the brand shortly after the launch of the
7 For All Mankind’s men’s collection in 2002.