Fashion Designers The Cerruti brothers established in 1881 a textile company in Biella, Northern Italy, an area renowned for the the high quality wool industry.
Nino Cerruti was born in 1930, as the son of one of the founders. In 1950, he became head of the family woolen business. Drawing from his experience in producing excellent fabrics, Cerruti ventured into the production of clothing in the late 60s. His first men's collection was shown in 1967 and was considered a revolution in men's wear at the time.
The first boutique opened in 1967 on Rue Royale in Paris, where Cerruti moved the head of the buisness to, in order to be closer to the international fashion capital. The fabric production under the name of Lanificio Cerruti remained in Italy, while the fashion house is called Cerruti 1881. In 1976 Cerruti added a women's line to the successful men's wear business.
Today, the firm is known for its classic wool suits, always trying to match the everyday challenges for its owner. In Spring 1996, the young talent Narcisso Rodriguez became head of design at Cerruti. Appointing young and promising names for the design position of well-established brands, seems to be en vogue in the fashion business since the outstanding success which Tom Ford created for Gucci. But surprisingly, Rodriguez was replaced in mid-1997 by the Greek-American Peter Speliopoulos, who worked for Donna Karan before.
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CERRUTI 1881
