Last night the entire Jules B team (plus two vans full of clothes)
crossed the Tyne Bridge to the Stadium of Light for the Fashion
Strikes charity event. A star-studded night of fashion and
fund-raising with Sunderland players and models taking to
the catwalk in aid of the SAFC Foundation.
Mislaid diamond rings, panic bronzer touch ups, fighting
over accessories… And that was just the boys.
With one of us per model you’d think it would be a breeze.
How difficult can it be to help a fully grown man get
dressed (and undressed) anyway? When you have about
30 seconds between each outfit change and you’re
trying to keep control over a group of guys who are
all pals, all psyched up and all raring to go – believe
me, it isn’t easy.! But it was definitely a lot of fun.
This was the second Fashion Strikes event for the SAFC
Foundation which helps more than 30,000 children
across the area, using the power of football to reach out
to kids with educational schemes. Captain Lorik Cana
explained how it was a chance for the team to give
something back to the city that supports the team so
passionately.

Skipper Loric Kana stole the show in the most beautiful suits by Pal Zileri and William Hunt. Click to buy the ranges available online now. Contact us on (+44) 191 281 7855 or at fashion@julesb.co.uk for more information about our made-to-measure suiting service.
“Our most important job is on the pitch, but our duty
is not just to play football but to be an ambassador for
the club,” he explained. And the club should be very
proud of all their ambassadors who got involved last
night. The players were a pleasure to work with and
happily chatted with everyone backstage – signing
autographs and posing for pictures on camera phones
with the hair dressers and make-up artists from Reds

Anton Ferdinand manages to stay still for five minutes for me to do his Pal Zileri tie properly. Click to buy the ranges available online now. Contact us on (+44) 191 281 7855 or at fashion@julesb.co.uk for more information about our made-to-measure suiting service.
And it wasn’t just a night of footballing heroes – Olympic
boxing champion Tony Jeffries joined the likes of Anton
Ferdinand, Nyron Nosworthy and Kenwyne Jones on
the catwalk. Plus X Factor finalists Miss Frank performed
on stage, as did mid-fielder Andy Reid who impressed
everyone with a solo guitar and singing performance
of Snow Patrol and Beatles tracks.

Nyron Nosworthy looking like a bona fide movie-star in his William Hunt suit. Click to buy the ranges available online now. Contact us on (+44) 191 281 7855 or at fashion@julesb.co.uk for more information about our made-to-measure suiting service.
“The event is about having fun and raising valuable
funds for the foundation,” he said. “All the lads are
very proud of the work the foundation do, they make
a massive difference to kids in the city.”

Lights, camera, action. A Holland Esquire overcoat is all you need to look like you've just stepped off a film set. Click to buy now.
Backstage was a mix of chaos, concentration and crimpers.
The boys were in their element, larking around and in
fits of laughter when one of the players (who shall
remain nameless) had difficulty doing up a pair of suit
trousers that were ‘a bit Bramble’. Tight: Titus Bramble:
(Useful football rhyming slang for you there.)
You get the picture.!

Are you ready for your close up? The guys are helped into their Holland Esquire gear. Click to buy now.
There was nearly a crisis when one of the hat’s selected for
Kenwyn Jones wouldn’t fit over his dreads and
temperatures were raised when (in true fashion style)
the start of the show ran 15 minutes late so we had
14 very hot men in a very hot room standing around
in three piece suits and overcoats waiting to get on
the catwalk.
The girl models may have been a quieter bunch but
they had their fair share of fashion drama to keep
them on their toes. The Pinko collection arrived from
Italy literally in the nick of time so a lightening fitting
and last-minute adjustments were called for, and
luckily went without a hitch.The black cocktail
dress with embellished padded shoulders looked
incredible on Anna who wasn’t just modelling
but also organized the whole show through her
events company Butterfly Blue. Big thank you Anna
and good luck on your wedding day next week!
Jayne Middlemiss headed back to her North East
roots to host the event and lucky guests bid for exclusive
auction items which included goalkeeper gloves signed
by Craig Gordon and lunch with Anton Ferdinand
and Darren Bent. Last year, the night raised over
£16,000. The figures raised last night aren’t in yet
but let’s hope they beat that last year.
Team JB didn’t make it out the front during the show
as we were too busy flinging clothes at half-naked men
and helping them on with their box-fresh William Hunt
shoes but there was a lot of whooping and cheering
coming from the audience so I think it’s safe to say it
was a huge success. The biggest cheer came when the
boys paraded down the catwalk in jeans, unzipped
Ed Hardy leather jackets and, well, not much else actually.
But don’t worry we’ve got the whole show on film plus
some great backstage footage which we’ll be posting on
the blog soon. You may even catch a glimpse of the two
players play-fighting in the corner over who got to carry
the pimp cane for their final Holland Esquire outfit.
Like I said, boys and their toys…
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