The British Fashion Council today announced that the first Digital Schedule will launch on 19th February at London Fashion Week.
This new initiative will bring together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers.
www.londonfashionweek.co.uk/digitalschedule is the URL for this new element of London Fashion Week,
where a global audience will be able to view fashion shows live from the BFC show venue at Somerset House,
as well as those of select designers who will live-stream their shows from other venues in London.
Click here to get full schedules for London Fashion Week.
London Fashion Week is the first of the leading four global fashion weeks to fully embrace digital media into its twice yearly showcase.
All designers showing in the official show venue at London Fashion Week will have the opportunity to live stream their show,
reaching a larger audience of both industry professionals and consumers.
The BFC will be driving audiences to the Digital Schedule through e-marketing,
Facebook and Twitter and are working with the digital arm of brand communication agency Starworks,
to provide their new service to mix selected expert commentaries on the shows.
Sienna and Savanah Miller. Click here to see more of their SS10 collection.
Hussein Chalayan, a designer at the vanguard of integrating fashion and technology will present three of his most iconic films from the past decade.
Boudicca, another pioneer of the fashion film genre, will be showing a film from their archive.
Fashion film is developing into a popular medium for designers to reach new audiences and present their collections in new ways.
Sienna Miller and her brand Twenty8Twelve are part of the pioneering digital scheme. Click here to see more of her SS10 collection.
Other designers presenting films for February will include:
Antoni & Alison, Cassette Playa, Craig Lawrence, Danielle Scutt, JW Anderson, LP.BG and Twenty8Twelve.
JW Anderson is one of the designers showing a digital film.
To explore the growing digital sector and opportunities within it,
the BFC brought together a digital committee as a sounding board for this new initiative and an advisory board to assist in its development.
he committee include Caroline Rush, CEO, British Fashion Council; Clara Mercer, Marketing Manager, British Fashion Council;
Ben Hammersley, Editor-at-Large, Wired & Founder of Dangerous Precedent;
Daniel Marks, Director, The Communications Store; Graham Fink, Creative Director, M&C Saatchi; Imran Amed, The Business of Fashion;
James Grant, CEO, Starworks; Jane Boardman, CEO, Talk PR; Jason Knight, 360-X; Sojin Lee, Co-Founder, FASHIONAIR.
Nicole Farhi will be one of the many designers exibiting her new at LFW click here to see our full collection.
Caroline Rush, CEO, British Fashion Council, commented “This is a significant step in developing our digital strategy.
Enhancing designers’ experience and reach through London Fashion Week is an important area of development for the future.”
2010 will also see the launch of the BFC’s blog portal and on demand LFWTV site.
Click here to download the Blackberry LFW app.
LFWTV provides daily highlights and fashion industry sound bites throughout London Fashion Week.
The London Fashion Week and BFC websites continue to be a portal and information resource to the fashion industry.
The LFW BlackBerry App can be downloaded from the LFW website to provide information on the move.
For more information on London Fashion Week visit londonfashionweek.co.uk/digitalschedule
WORDS SOURCED FROM FTAPE.COM
