What do you get when you cross the fashion phenomenon everyone’s talking about

and the most popular footwear on the planet? The new range of Fit Flop winter boots that’s what.

They’ve got the look of an Ugg with all the health benefits of a Fit Flop.

Genius.

.Jules B brings you the new collection of winter boots from Fit Flop.

Available to buy now and exclusively pre-order.

Love them or hate them there’s no denying the popularity of Ugg boots

and other sheepskin boot brands.

They’re certainly not the most stylish item I own.

I don’t put them in the same league as my biker boots or cowboy boots or ankle boots

as official members of my wardrobe. Up until now an Ugg-style boot was strictly functional outerwear.

They’re what you pull on when it’s cold outside. They keep me warm and are ridiculously comfy.

I regarded them as an essential item not a sartorial choice.

Until now.

Imagine my delight when our buying team came across the perfect Ugg replacement

that does more than just keep you warm – these boots actually make you thinner

and they look great too. Those clever people at Fit Flop who invented the magical fit-flops

that banish cellulite and tone your bum and leg muscles (check out the official Fit Flop website

for genuine testimonials) have brought out a range of winter boots. But how do they work?

Here’s the science part!

The brains behind the brand is Marcia Kilgore who founded

cult beauty haven Bliss Spa.

She also created the celebrity-favourite Soap and Glory beauty range

which has a dedicated fan-base (including myself) who love the quirky packaging

and fun product names. My personal favourite is the skin-smoothing body-buffing

‘Scrub of your Life.’

Not content with ruling the beauty world and solving our body woes with the Fit Flop

technology – Kilgore is now branching into footwear with fashion edge.

Coming soon are the funky metallic Snugger moon-boots to really finish off your

eighties revival wardrobe. They’re superlight with puffy-padded upper and faux fur lining

– as the press release says “they’re part hip hip and all FitFlop.”

The Snugger boots haven’t even hit the shops yet but are available to pre-order

at Jules B online now. Due to popular demand (we already have waiting lists

in our North East stores) we’re putting a limited amount of the

Fit Flop Snugger boots online now for our website customers to purchase before anyone else.

This is a very special service and guarantees your Snugger boots will be winging

their way to you very soon – delivery is due in the next 2 weeks.

So don’t miss out – order now.

Wear with a sleek little Pinko puffa jacket or Dom and Ruby shearling gilet

for a chic après-ski look – think Elle Macpherson in Mirabel gliding effortlessly

through the snow from the slopes to the cocktail bar.

(For some packing inspiration to ensure you look stylish on the slopes check out this

great feature from the US Vogue online article archives.)

All the Fit Flop shearling boots have an all-rubber outsole that’s anti-skid

for tackling icy pavements as the nasty wintry weather sets in. Made of 100%

double faced breathable Shearling that’s water and stain resistant (as well as super-cosy)

these are the Rolls Royce of sheepskin boots.

The short Mukluk sheepskin is available in black, chocolate and chestnut.

The Short Mukluk boots can be folded down to show the luxe furry lining.

The bottom-toning muscle-loading sole with patent-pending micro-wobble technology

make the Fit Flop boots much more hard-wearing than Uggs.

And is there a worse sight (in footwear terms) than an Ugg boot that’s been worn to death,

the back heel barely existing anymore and the sheepskin going bald round the sides?

A true fashion crime.

The press are calling them “the Uggs that give you a workout”

(featured recently in Grazia Tried and Tested) and we can testify to that –

the entire Jules b team is walking to work in their Fit Flops and feeling the benefits.

Designed to be worn barefoot to maximise the cushioning and warmth of the sheepskin

and to best deliver the Microwobbleboard workout they’ve been specially engineered

with Agion antibacterial (and odour eliminating) technology.

These guys have thought of everything. Fashionable, functional and cute to boot?

I think I’m converted.