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Acne Menswear

Swedish creative collective Acne bring equal measure of style and substance, evident in each item of clothing they produce. The refined simplicity puts the individual in the driving seat and the subtle but sleek styling details ignite the engine. Acne's acronym 'Ambition To Create Novel Expression' is mirrored by the unique take on modernism that is becoming increasingly relevant in today's society.

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Acne

BIO

‘We felt like it was time to dress up, scrub up, like every day is an occasion to look your best. It is still a casual look, but somehow just a bit more polished and cleaner. When did you last see young boys in proper coats, a well-ironed shirt and neat trousers?’  

This statement from Acne main man Jonny Johansson is telling of the brands aesthetic minimalism and implied life ethic. Each individual speaks for themselves and Acne clothes supports and encourages this notion. This allows the individual’s style to be expressed in a novel fashion through wearing pieces that reflect a balance of all humanistic elements of existence.

SS12

Acne SS12

The second menswear collection from Acne showcases a definite seventies inspired theme for this spring/summer season. The idea hinges around "Swedish Seventies functionality", which has been achieved through the use of a muted retro colour palette, coupled with tonal pairings, such as a peach coloured jacket, together with a pair of ankle length green trousers. The functionality is evident through the clothing having a straight-forward edge, with a practical mix of summer essential Acne shirts, t-shirts, shorts and Acne jeans, with a selection of lightweight knitwear and sporty anoraks.

Acne Online

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