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2nd Day Clothing

2nd Day is the sister collection of uber-successful Danish brand Day Birger et Mikkelsen. Originally described as having a contemporary bohemian vibe accompanied by elements of twenties glamour, the new sub-label, 2nd Day, is a sexier and more exciting branch to their brand. Inspired by founder Keld Mikkelsen's daughter, the range reflects a youthful feel with rock chic edge whilst retaining the artistic style synonymous with Day Birger et Mikkelsen. With an eclectic mix of urban pieces, soft tailoring and intricate detail and as a younger, fresher and exciting branch to the Day Birger et Mikkelsen brand, 2nd Day is sure to be a hit.

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                        2nd Day

BIO

Danish brand DAY Birger et Mikkelsen was founded in 1997 by designer Keld Mikkelsen who, inspired by his world travels, created a collection which blends a distinct Scandinavian style with contemporary vintage-inspired glamour. DAY Birger et Mikkelsen focuses on fine tailoring, fabrics and detailed embellishment, whilst also being influenced by Asian prints, patterns, edgings and trimmings. The clothing is brought to life through creativity and individuality, appealing to the urban and bohemian by taking classics and reworking and updating them to become their own distinctive style. The brand is growing rapidly and now with two Danish flagship stores and points of sale in more than a thousand stores in 25 countries, DAY Birger et Mikkelsen is becoming a must have in the wardrobes of the style conscious globally.

SS12

2nd Day SS12

This season's 2nd Day women's collection brings a minimalistic edge to the bohemian aesthetics of DAY. The neutral palettes and soft feminine fabrics are complimented by the alluring drapings which add an understated elegance to the overall collection. Easy to wear pieces, colour blockings and oversized fits are all apparent in this seasons clothing and help to create the boho luxe feel. 2nd Day SS12 is an unpretentious yet striking collaboration of styles that are perfect to complete a daytime chic look or evening simplicity and glamour.

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